Russell Ruffin's Videos Train Your Staff on How to Communicate Effectively with the Media in Times of Crisis and Breaking News.
Emmy Award Winning Network Television News Veteran Reporter Russell Ruffin teaches his Media Relations Skills to Police, Firefighters, Public Administrators, Emergency Management, Businesses and CEOs.   Each seminar offers hands-on experience as Breaking News Simulations are conducted and videotape examples of good and bad Media Relations techniques are viewed.
The cameras are turned on YOU, as you are asked unrehearsed and controversial questions. How well will you perform under the gun?

Public Information Officer Training 
DVD $99

This powerful learning tool includes footage of actual news events and circumstances involving Law Enforcement Officers, Firefighters and other First Responders, as well as Information Officers and Spokespersons from the corporate sector.  This video will enable you to learn a variety of media relations techniques in a private setting.  While this video offers tips and suggestions for media relations, it does not substitute for our exclusive Media Training Seminars which are also outlined on this website.  If you are interested in attending one of our Training Seminars please click here.

Public Information Officer Training DVD
How-to Media Guide

Material Covered: 
Writing and Distributing a News Release
How and Where to Hold a News Conference
Handling Tick Questions
How to Avoid Saying "No Comment" 
Preventing and Overcoming Ambush Journalism
Controlling the Flow of Information
Building Trust Through the Media
Handling a Crisis News Event
Selecting the Right Spokesperson
Generating Positive News Coverage
Building and Maintaining Credibility

    With Video Examples of Good and Bad Media Relations

DVD Length:  60 minutes
Price:  $99.

The Victims' Assistance DVD: Surviving the Trauma was conceptualized after covering the Oklahoma City Bombing. I observed that the First Responders and survivors of the tragedy were the first to suffer traumatic effects.  Although the First Responders are considered heroes for their efforts, they suffer guilt for having survived the event.   Suicides run high among such First Responders.

When the Columbine Massacre occurred, we were determined to offer whatever assistance we could to help those First Responders and survivors recognize and deal with trauma. This video will benefit anyone who has suffered trauma from a criminal act or terrorist act to an accident or natural disaster.