(16 Classroom hours)
TV News Camera
and Bad Media Clips
Utilizing the Social Media
Dealing with "Investigative" Reporters
Coping with Declining Media Ethics
Building a Positive Public Image
Never Having to Say "No Comment"
Body Language Tips
If you are expecting a long lecture and a lot of talk, boy are YOU
going to be surprised!
Free DVD Video
of Your On Camera Performances
why you can never seem to attract positive news coverage for an
event or subject you've pitched to the media? Timing is
everything. Plus, the media needs visuals, information and
details that you may not consider relevant. This exclusive
training course, taught by working news reporters, will reveal
numerous tricks-of-the-trade that will help attract and maintain
positive news coverage. You will learn how to successfully
pitch a story idea to the media, and then assist them in
developing the story.
This powerful 2-day course is designed for supervisors and
executives, from police departments to Fortune 500 Companies.
You will discover how to over-come hostile questioning and turn
ANY interview into a powerful and positive experience for you
AND the media.
With a series of on-camera exercises and professional critiques,
you will see your own progress as you handle "aggressive" news
reporters with pointed questions. You will NEVER say "no
comment" or ever be chased by a camera crew if you follow the
suggestions outlined by our working news reporters.
Media Training Sessions
Media Relations has become one of the single greatest challenges
facing Law Enforcement in America.
With every major news event from the September 11th Terrorist
Attacks to the Boston Marathon Bombing, Public Safety Officers are faced
with the difficult and added burden of disseminating timely and
critical information to the public. Whether you are facing the
Television news cameras daily or dealing with printed press
releases, the public is turning to you now, more than ever.
Each of our Media Seminars is conducted by
Emmy Award Winning Network Television News
Veteran and author, Russell Ruffin, who has covered everything from murder
trials to Presidential Campaigns. Ruffin also organized and
produced "Crimewatch" and "CrimeStoppers" for television. Today
he consults with Fortune 500 Companies and Police Departments to
maximize integrity, confidence and pride.
exclusive training course, taught by working news reporters,
will help you not only develop and refine your communications
skills, but also leave you with a better understanding of the
needs of the media. If your responsibilities include the
management and distribution of information to the public, this
course will help you recognize your weak points and build on
your strong points. From body language to choice of words and
phrases, you may be sending the wrong message to the media and
the public. During the program we will turn the news cameras on
you and ask tough questions to see how well you are prepared.
The videotapes of your performance will then be critiqued.
videotape examples of Good and Bad Media Relations. Our
clips will include TV news sound bites that should NEVER have
gotten on the air. You will be asked to give examples of how
you could have handled the situation better.
will learn how to overcome Ambush Journalist, deal
with Tabloid News and to safely disarm"Investigative"
Reporters. You will discover how to become an effective
resource or "expert" for the media, elevating you to a
prestigious position that will empower you to not only pitch
your own stories but routinely present yourself in a more
program will also help you deal more effectively with the
dissemination of "sensitive" and timely facts when both the
public and the media have an interest in the information.
program is conducted by Emmy Award Winning working news
2 Day Seminar: $295