Russell Ruffin's Media Training

2 Days (16 Classroom hours)
Includes Video Simulated Disaster and High Profile News
LIVE TV News camera
Actual News clips and LIVE ambush
       interviews during class

If you are expecting a long lecture and a lot of talk, boy are YOU going to be surprised!

Includes Powerful Video examples of everything from Columbine and the JonBenet Ramsey murder to the DC Sniper Case and Terrorism Attacks on America

Caution:   This seminar is interrupted with surprise Simulated Disasters and Breaking News with actual on-location video footage, where YOU are the PIO in the World Spotlight

Program Structure:

Controlling the Flow of
Information (video ex.)

How to Get Your Own TV Show on
the Air FREE

How to Deal with "Investigative
Reporters" (video ex.)

Working Under Declining Media
Ethics (LIVE News camera/
reporter ex.)

Surviving Unfair Interview
Techniques (LIVE interviews &
video ex.)

Turning Negative Coverage into
Positive Coverage (LIVE
interviews & video ex.)

Building Your Public Image
Through the Media (video ex.)

Disseminating Timely Facts
       Watching Your Body Language
       (See how Susan Smith's body
       language gave her away before
       she confessed)

Talking Off the Record

News Conferences and How NOT
to Hold Them (videos of the
best and worst)

Never Having to Say "No
Comment" Again

Putting it All into Practice (We
critique your style when we turn
the cameras on YOU)

Russell Ruffin's
Media Training Sessions

Media Relations has become one of the single greatest challenges facing Law Enforcement in America.
With every major news event from the September 11th Terrorist Attacks to DC Sniper Case, Law Enforcement Officers are faced with the difficult and added burden of disseminating timely and critical information to the public. Whether you are facing the Television news cameras daily or dealing with printed press releases, the public is turning to you now, more than ever.

Each of our Media Seminars is conducted by Emmy Award Winning Network Television News Veteran Russell Ruffin, who has covered everything from murder trials to Presidential Campaigns. Ruffin also organized and produced "Crimewatch" and "CrimeStoppers" for television. Today he consults with Fortune 500 Companies and Police Departments to maximize integrity, confidence and pride.

This exclusive training course, taught by working news reporters, will help you not only develop and refine your communications skills, but also leave you with a better understanding of the needs of the media. If your responsibilities include the management and distribution of information to the public, this course will help you recognize your weak points and build on your strong points. From body language to choice of words and phrases, you may be sending the wrong message to the media and the public. During the program we will turn the news cameras on you and ask tough questions to see how well you are prepared. The videotapes of your performance will then be critiqued.

Watch videotape examples of Good and Bad media relations. Our clips will include TV news soundbites that should NEVER have gotten on the air. You will be asked to give examples of how you could have handled the situation better.

You will learn how to overcome Ambush Journalist, deal with Tabloid News and to safely disarm "Investigative" Reporters. You will discover how to become an effect resource or "expert" for the media, elevating you to a prestigious position that will empower you to not only pitch your own stories but routinely present yourself in a more credible position.

This program will also help you deal more effectively with the dissemination of "sensitive" and timely facts when both the public and the media have an interest in the information.

The program is conducted by Emmy Award Winning working news reporters.

Seminar Prices:
2 Day Seminar: $295

Advanced Media Relations

Ever wonder why you can never seem to attract positive news coverage for an event or subject you've pitched to the media? Timing is everything. Plus, the media needs visuals, information and details that you may not consider relevant. This exclusive training course, taught by working news reporters, will reveal numerous tricks-of-the-trade that will help attract and maintain positive news coverage. You will learn how to successfully pitch a story idea to the media, and then assist them in developing the story.

This powerful 2-day course is designed for supervisors and executives, from police departments to Fortune 500 Companies. You will discover how to over-come hostile questioning and turn ANY interview into a powerful and positive experience for you AND the media.

With a series of on-camera exercises and professional critiques, you will see your own progress as you handle "aggressive" news reporters with pointed questions. You will NEVER say "no comment" or ever be chased by a camera crew if you follow the suggestions outlined by our working news reporters.

Covers many of the elements of Seminar 1.