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Russell Ruffin is an Emmy Award Winning television news veteran and author, who has worked for NBC News, Fox News Channel and network affiliates for more than 30 years.  His reports have also appeared on CBS, CNN, PBS, A&E, LETN, European Broadcast Union and 22 other networks around the world.  
Russell Ruffin is the author of Media Matters, an examination and critique of the best and worst major media incidents as well as The Media Insiders' Public Information Officer's Guide, a textbook for newsmakers and spokespersons.


During the Columbine High School massacre he produced coverage for America's Most Wanted as John Walsh profiled the crisis.   Ruffin also produced the television documentary: Columbine: Surviving the Trauma, which has been used by police departments and Victim's Assistance programs to help officers and individuals cope with violence.

Following the September 11th Terrorist Attacks on America, Ruffin produced a series of Homeland Security training programs for Law Enforcement officers.  His training programs aired on LETN (Law Enforcement Television Network) to assist officers in identifying and dealing with terrorist activities on American soil. 

Ruffin also documented police training and response to bio-terrorism simulated attacks on America, which aired on A&E Network's American Justice Files

In 1983, Ruffin initiated the Crimewatch and Crime Stoppers programs for local broadcast news.  His Crimewatch and Crime Stoppers reports aired on KCNC TV in Denver, where he coordinated coverage with police officers in the Denver area. 

He has conducted Police Media Training for police public information officers as well as other newsmakers including non-profit organizations and CEOs.  For the 2002 Salt Lake City Winter Olympics he assisted law enforcement in preparing media relations strategies. 

Ruffin's career began in Nashville, Tennessee in 1974 at WSMV TV, where he was an on-camera news anchorman and police reporter.  From 1976 through 1983 he worked as a news anchor and reporter for WMC TV in Memphis, where his reports aired frequently on CNN.  In 1983 he was hired by NBC and assigned to Denver at KCNC  TV where he worked as a reporter, his reports routinely appeared on NBC.   

Since 1990 he expanded his news coverage to 22 networks as he continued his reporting and began coaching law enforcement officers and administrators in the art of effective Media Relations, covering such subjects as:
 

Controlling the Flow of Information             
Taking Control of News Interviews
Disarming Investigative Reporters                     
How to Get Your Own TV Show on the Air
Working Under Declining Media Ethics        
 

Surviving Unfair Interview Techniques
Turning Negative Press into Positive Press   
Maintaining a Positive Public Image
Becoming More Pro-Active with Media                   
Crime Scene News Conferences
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Copyright © Russell Ruffin,  2013.